방한 중국관광객의 미용성형의료관광 동기가 만족에 미치는 영향

Impacts of Chinese Tourists‘ Beauty Therapy and Plastic Surgery Motivation on Satisfaction

This study aims to identify the relationship between the motivation for beauty therapy and plastic surgery and the overall satisfaction of these for Chinese visitors travelling to Korea. The 186 returned surveys out of 200 has been analyzed with the statistical data from SPSS. The verification of the hypothesis that the motivations for travel affects the visitors’ satisfaction level indicates that value and excellence among the motivation factors directly affects satisfaction. On the contrary, attractiveness doesn’t have any influence on satisfaction. In spite of the negative image of Korea in China caused by the deployment of THADD, the Chinese are known to choose Korea as a tourist destination for beauty therapy and other medical purposes, which enhances the potential growth in the beauty and medical sector as offering a tourism product. The result will also give insight to the importance of marketing focused on the successful medical achievements for Chinese travelers.