메가이벤트의 관광영향과 성과, 도시브랜드자산, 지지도 인식 간 관계

A Study on Relationship among Tourism Impact, Event Performance, City Brand Equity, Support Recognition of Mega Event: Focus on 52nd ISSF World Championship, Changwon

The purpose of this study was to examine relationship among tourism impact, event performance, city brand equity, support recognition of mega event. This study was conducted and surveyed for local residents of Changwon city where 52nd ISSF World Championship were held and as an investigation method, we used self-administered survey method. Empirical results are as follows; First, regional tourism impact, economic impact, and city promotion impact of mega event had a positive effects on overall performance of the event. Second, city promotion impact of mega-event had a positive effect on city brand equity. Third, overall performance of mega event had a positive effect on city brand equity. Fourth, overall performance of mega event and city brand equity had a positive effect on supporting for event development. Fifth, city brand equity and supporting for event development had a positive effect on the support of tourism development. Based on the results, theoretical and practical implications were discussed.