대학생의 환경인식, 도시 관광이미지 및 관광의도의 영향관계

The Influence Relationship among Environmental Recognition, Urban Tourism Image and Tourism Intention of University Students

This study tested the relationship among environmental Recognition, urban tourism image and tourism intent. The data were used by 347 university students in the Busan area. The analysis result showed that environmental Recognition elements influenced the city's tourism image. Each component of the city's tourism image influenced tourism intentions. These test results are thought to provide the following implications. First, a positive environmental Recognition formed a friendly city tourism image. Therefore, the government and local governments will need to implement high-level environmental policies to continuously improve the living environment as well as the natural and atmospheric environment. Second, it suggests the need to improve a quick and perfect living environment to enhance the image of urban tourism. Third, improvements in the urban tourism image will need to be implemented comprehensively including all elements rather than limited to the tourism leisure sector. Fourth, tourism intention is strongly influenced by tourism leisure attraction and environmental importance. Therefore, it would be effective to focus on the development, improvement and marketing of these two components.