IPA를 이용한 LCC 항공사의 선택속성 연구

A Study on the Attributes of the Choice of Low Cost Carrier with the Use of IPA.

This study is to present and identify the attributes of the choice of LCC (Low Cost Carrier) made by customers. In this regard, this research study conducted a 76-questions questionnaire survey of 350 carrier customers about the importance and satisfaction of the attributes of the choice of carriers, for about 4 weeks from July 2016 on at Incheon International Airport and Kimpo Airport, utilizing 286 copies as substantiative analysis. The analysis of the differences between the importance and satisfaction of 30 variables of the attributes of the choice of LCC unveils that there have been the significant differences in 16 variables, namely, 1) multiple air routs, 2) safe flight, 3) prompt boarding procedure, 4) swift and safe baggage handling, 5) partnership services with other carriers, 6) taste and quality of in-flight food and beverage, 7) in-flight entertainment program, 8) flight attendant uniform, 9) beverage price, 10) aircraft 11) aircraft color and interior, 12) aircraft model and life span, 13) wide and comfortable seat, 14) multiple information services, 15) immediate refunding procedure, 16) easy access to seats. The satisfaction has accounted for somewhat high rate compared with the importance, on an average. It is identified that customers using LCC have showed the higher satisfaction of 16 attributes of the choice they considered important after using it. Taking it into consideration, LCC must pay closer attention to enhancing and promoting these developments, more and more through multi-public relations and marketing.