라이프스타일 성향과 관광지에서의 SNS 정보과시행동 연구

A Study on the Life-style and SNS Braggies on Tourism Destination

According to the research purpose that says that, through the information braggies through the SNS in the process of the tourist attraction behavior, the tourists will have the direct influences on the level of the satisfaction and the intention to revisit regarding the tourist attraction, which becomes the object, and that such an information braggies of a tourist will have the influence on the lifestyle that is based on the personal values, through the samples of the 397 tourists who had one or more tourism experiences within the recent 1 year and who had experienced one or more information braggies, the relation verifications had been carried out, and the suggestions were arrived at. Firstly, among the motivations for the SNS information braggies, the fame and the self-expression had acted strongly on the overall satisfaction regarding the tourist attraction, and the interaction and the self-expression had acted strongly on the intention to revisit. Secondly, regarding the main lifestyle tendencies that cause the motivation for the SNS information braggies, they were the factors of the society orientation and the leisure orientation. Especially, it was confirmed that the society orientation had acted on the external motivations, including the fame, the self-expressions, etc., and that the leisure orientation had acted on the internal motivations, including the self-expression, the feeling of ego efficacy, etc. The last fact is that, regarding the information braggies through the SNS, in relation to the satisfaction at the tourist attraction, the influence on the intention to revisit is stronger than the influence on the overall satisfaction.