관광수용태세 경쟁력 요인이 관광 후 태도에 미치는 영향

The Impacts of Competitive Factors of Tourism Readiness on the Visitor’s Post-Trip Attitude

The purpose of this study is to prove the impact relationship between the factors of tourism readiness and visitor’s post-trip attitude(satisfaction, revisit, and recommendation intention). In addition, it will analyze the differences in the competitiveness in Regional Tourism Readiness between stakeholders(tourists, residents tourism workers). Through this measure, local governments are strengthening their tourism competitiveness and reflecting it in related policies, ultimately promoting the revitalization of regional tourism. This study selected five areas to be investigated and surveyed for people who have experienced all of the tourist facilities and services in the area. The statistical analysis of the data was conducted using techniques of regression analysis and analysis of variance(ANOVA). The results showed that the competitiveness of the tourism readiness has a significant impact on the visitor’s post-trip attitude and It was found that there were significant differences in all aspects between the stakeholders. Thus, it became clear that the government should improve the Tourism Readiness in order to revitalize Regional tourism.