항공사 객실승무원의 직무자율성, 조절초점 및 서비스 혁신행동 간의 관계 연구

The Relationship among Job Autonomy, Regulatory Focus, and Service Innovative Behavior of Cabin Crew

The purpose of this study is to examine the impact of job autonomy on the factors of regulatory focus as well as to analyze its effect on the regulatory focus, service innovative behavior, job autonomy, and the service innovative behavior. To this end, we distributed 400 copies of questionnaires targeting the cabin crews of major domestic airlines and used them for the analysis with the exception of inappropriate 38 copies. As a result, work plan and work method among the factors of job autonomy were found to have significant positive effect on the promotion focus. Also, among the factors of job autonomy, work plan, and decision-making were found to have significant positive effect on Prevention focus. Secondly, among the factors of regulatory focus, promotion focus was found to have significant positive effect on the service innovative behavior. Thirdly, all factors of the job autonomy were found to have significant positive effect on service innovative behavior. In this way, by targeting the airline cabin crew, this study investigates the structural relationship among the job autonomy, regulatory focus, and service innovative behavior in order to recognize their importance and to provide preliminary materials for human resource management, thus suggesting implications on the basis of the result.