박람회 환경단서의 중요도와 만족도가 참가기관의 재참가의도에 미치는 영향

The Influence of the Exhibition Organizer’s Environment Cues on Importance and Satisfaction and Exhibitor’s Reentrance Intention

Industry exhibitions are solution to the seasonal nature of the tourism industry, there is the number of visitors to tourism industry exhibitions has been increasing rapidly every year. If the environmental cues provided by the host could satisfaction and reentrance intention of the participating organizations, growth of this industry can be expected. This research study is based on the difference between the importance and the satisfaction of environmental cues of a tourism exhibition, set of variables were examined. The survey was conducted organization in the 2016 Gyeonggi Tourism Exhibition. First, there was a partially statistically significant difference between the importance and the satisfaction of environmental cues of a tourism industry exhibition, and second, the environmental cue categories according to the 4 quadrants of the IPA matrix each had a partially statistically significant effect. Supplementing the results, limitations and research scope and direction etc. of this research study, by conducting various follow up research studies, it is expected that the results and findings will be beneficial to exhibition hosts and that the results can be referenced and carry academic significance.