모바일 관광정보서비스특성이 지각된 가치와 사용의도에 미치는 영향

Influence that the characteristics of mobile tourist information service has the influence on the perceived value and intention to use

The perceived value of tourist and intention to use that the characteristics of mobile tourist information service aimed to be analyzed in this study. Important factors are inspected to grasp the needs that tourists have the needs for the characteristics of tourist information service and improve the long-term intention to use. The guideline for the service of mobile tourist information can be considered to be established in the future through this. The collection data has been implemented for 30 days from October 20, 2016 to November 20, 477 sheets of questionnaire have been collected by distributing total 600 sheets, the factor analysis and reliability verification have been implemented by using SPSS 22.0 and AMOS 22.0 for 437 sheets that the statistical analysis is possible out of this, the covariance structure analysis has been implemented to verify the proposed study hypothesis. The summary of analysis result is as follows. First, even though the Ubiquitous, situation awareness of the characteristics of mobile tourist information system appeared to have the significant influence on the social emotion. Second, even though the service quality, convenient accesses have the significant influence on the functional terms, the Ubiquitous, situation awareness and reliability appeared not to have the significant influence. Third, even though the Ubiquitous, situation awareness and convenient access of the characteristics of mobile tourist information system appeared to have the significant influence on the intention to use. Therefore, the useful implication foe the mobile tourist information service based on the analysis result has be proposed.