호텔기업 환경전략이 조직충성도에 미치는 영향

The Effects of Environmental Strategy on Organizational Loyalty in Hotel Firms: Mediating Effects of Organizational Trust

This study tried to verify the influence how the environmental strategies affect on the organizational trusts and the organizational loyalties. And how the organizational trusts affect on organizational loyalties. These are essential factors for the employees in the hotel firms to improve job performance, increase firm’s revenue and create firm’s growth. Also, the practical analysis has been done by employees in the hotel firms located in Seoul. The practical analysis has been done to cross-check how to affect mediating effects of organizational trusts on the relationship between environmental strategies and organizational loyalties. The results of the practical analysis discovered that the environmental strategies make an influence on the organizational trusts and the organizational loyalties. And the organizational trusts make an influence on the organizational loyalties. And also, the organizational trusts affect mediating effects on the relationship between environmental strategies and organizational loyalties. The ultimate results of this study brings up the new direction in ways the management of environmental strategy on the organization management in the hotel firms.