소셜 네트워크 분석을 통한 국민의 관광에 대한 인식 변화 연구

Social Network Analysis of Changing Perceptions about Awareness of Korea Tourism

The purpose of this study is to analysis of changing perception about awareness of Korea tourism by using big data of social media. For this, this study collected data containing「tourism」, 「travel」keywords from blogs, news and webpages on Naver and Facebook during five years, 2013 through 2017. Data were collected by using TEXTOM, a data collecting and processing program and from those data, density, degree centrality were analyzed by utilizing packaged NetDraw along with UCINET. As a result of the analysis, it was found that the web visibility of Korean tourist destinations was high. In addition, the result showed that the web visibility was also high for tourism types such as tourism week, family trip, overseas trip and free-style trip.