여행사 스마트폰 앱 품질이 재사용의도에 미치는 영향

A Effects of Travel Agents’ Application Quality on the Intention to Reuse: Applying a Technical Acceptance Model

People who use travel agencies' smartphone applications in China are quickly increasing. The research develops and tests a theoretical extension of the Technology Acceptance Model (TAM) that explains perceived usefulness and perceived usage intentions of travel agencies' smartphone applications. A survey was conducted on Chinese nationals using the smartphone application of the travel agency. Research has demonstrated that information quality and system quality have been directly impacted by perceived usefulness and ease of use. Perceived usefulness and perceived ease of use have a positive effect on the use attitude toward using. And the use attitude toward using have a positive effect on the intention to reuse. These results mean that when a travel agent develops a smartphone application, it creates a user centered application to improve the information quality and system quality.