호텔관광서비스 전공 대학생의 고객지향성, 서비스내면행동이 진로준비행동에 미치는 영향

The Effects of Customer Orientation and Service Inside Behaviors on Career Preparation Behavior of the college students majoring Hotel, Tourism and Service

This study aimed to examine empirically the impact of customer orientation and service inside behaviors on career preparation behavior of the college students majoring Hotel, Tourism and Service. To this end, we distributed 295 copies of questionnaires and used them for the analysis with the exception of inappropriate 14 copies, frequency analysis, reliability analysis, confirmatory factor analysis and multi-regression analysis were used. The results of this study is presented as follows: First, customer orientation had significant positive effect on the career preparation behavior. Secondly, service inside behaviors were found to have significant positive effect on the career preparation behavior, too. The findings of this research carried important implications for career education and person to person counselling for building customized career preparation plan. Among the factors of customer orientation, relationship to customers showed the significant ones with all factors of service inside behaviors on career preparation behavior.