해외여행 체험요소가 여행만족과 심리적 행복감에 미치는 영향

The Effects of Overseas Travel Experience Factor on Travel Satisfaction and Psychological well-being

The purpose of this study is to investigate the effects of overseas travel experience factors on travel satisfaction and psychological well-being. The subjects of this empirical study were college students who had overseas travel experience in the last one year. The convenience sampling was used for the sampling method. We conducted a 20-day survey from September 1, 2017 to September 20, 2017 to investigate college student. Among the collected questionnaires, 212 valid samples were used, except for 37 cases with inappropriate responses. For the analysis of the date, frequency analysis, reliability analysis, factor analysis and multiple regression analysis were performed using SPSS version 20.0. The results of the hypothesis test are as follows. First, the three overseas travel experience factors (entertainment experience, escape experience, and education experience) were found to have positive effects on travel satisfaction. Second, the entertainment experience factor, the escape experience factor, and the educational experience factor of the overseas travel experience were found to have the strongest effects on competence out of psychological well-being. In addition, the escape experience and the education experience had significant effects on euphoria, the entertainment experience had significant effects on pleasure, and the education experience had significant effects on influence on bonds. Third, travel satisfaction was identified to have significant effects on competence, euphoria, and pleasure out of psychological well-being. In particular, out of psychological well-being, 'competence' was shown to play the most important role for travel satisfaction. The results of this study can be utilized as practical basic data for travel marketing.