소셜네트워크서비스를 통한 지역호텔과 고객과의 정보공유 관계가 경영성과에 미치는 영향

Impacts of Information-sharing via SNS between Community Hotels and Customers on Hotels' Management Performance

The purpose of this study was to identify how credibility of Social Network Service(SNS) affected information sharing between community hotels and customers and the information sharing affected hotels' management performance. To achieve the purpose, the data were collected from questionnaires distributed to SNS activities-related -department employees of 18 four or five star hotels of Gyeongju, Busan, Daegu, Daejeon, Changwon, Ulsan, Kangwon using convenience sampling method. 180 questionnaires were distributed and a total of 123 questionnaires were used for the research. The research findings were as follows: Firstly, expertise of SNS had a positive and significant relationship with information sharing between community hotels and customers, but trustworthiness of SNS didn't have a positive and significant relationship with information sharing between them. Secondly, the information sharing had a positive and significant relationship with learning & growth perspective, but the information sharing didn't have a positive and significant relationship with internal process and financial perspective. Based on these findings, hotels were recommended to strengthen SNS activities.