지체장애인에게 문화관광의 가치는 무엇인가?

What does physically disabled person is culture tourism's value? : Based on the Means-End Theory

This study aims to uncover how the hierarchical value map (HVM) of the relationship between the value recognized by physically disabled person and the property of cultural tourist sites is consequentially formulated. It adopts the analyses of 233 physically disabled person living in Daegu and Gyeongsangbuk-do, South Korea. The survey was handwritten by the participants on APT matrix survey sheet. As a result of the analysis, three characteristics were identified. First, it is determined that physically disabled person recognizes ‘Experience with the traditional culture (n=273, 13.0%)’ as the most important property of the cultural tourism. Subsequently, they selected the most influential consequence of the cultural tourism to be ‘Understanding of history (n=255, 12.2%),’ while the most prestigious values from cultural tourism were ‘Preciousness of life (n=223, 10.5%)’ and ‘Sense of Accomplishment (n=207, 10.0%).’ Secondly, the most related aspect from the property-consequence step was on cultural tourism was ‘Historicity of artifacts-understanding of history (n=50).’ Meanwhile, it was ‘Understanding of history – preciousness of life (n=41)’ from the consequence-value step. Third, based on the most prestigious value ‘Preciousness of life (n=223),’ the most important ladder is observed to be ‘Historicity → Understanding of history → Preciousness of life.’ Because there were hardly any research on the value of the cultural tourism, the result of this study will definitely contribute to the beginning of a new field of tourism research.