재난사고에 따른 크루즈관광 위험지각과 태도의 차이분석

A Difference Analysis of Perceived Risk and Attitude of Cruise Tourism according to Disaster accident: A Case Study of The Sewol Ferry Disaster

The purpose of this study is to prove the difference of perceived risk and attitude of cruise tourists according to disaster accident(the sewol ferry disaster). Data were collected from 212 Inha technical college students and by pretest-posttest measurement method. The statistical analysis of the data was conducted using techniques of frequency analysis, factor analysis, reliability analysis and Paired-Samples T-Test. Results of a factor analysis suggested 5 different factors of the Perceived Risk(physicalㆍfunctionalㆍsocialㆍfinancial ㆍtime-based) and 3 different factors of the Tourists Attitude(emotionalㆍbehavioralㆍ cognitive). Results largely proved the difference of worry, perceived risk and attitude of cruise tourists according to disaster accident. In addition, this study provides an insight into the cruise tourist’s perceived risk and attitude for future research.