지역주민의 축제효과인식이 축제참여의도에 미치는 영향

The Influence that the Awareness Factors in Regards to the Effects of Festivals of Local Residents has on their Festival Participation Intent

Recently, the organizations that plan festivals provide local residents with the motivation to actively participate in these festival. But if the effects of festivals of local residents are not understood, it will not be possible to genuinely and appropriately provide programs. Therefore this study was first conducted based on the curiosity of the awareness factors in regards to the effects of festivals of local residents where regional festivals were being planned and operated, and to achieve the objectives of this research. Based on a survey conducted again the local residents in the Gapyeong County region. The results of the research confirmed that first, the yearly awareness factors in regards to the effects of festivals of local residents were shown to have a partially statistically significant influence on the festival participation intent of the local residents, and that second, out of the awareness factors in regards to the effects of festivals of local residents, the factor of economical impact was shown to have a statistically significant influence on the festival participation intent of the local residents. If studies that supplement the suggestions and implications based on the results of this research study can be conducted. it is considered that the results of these studies can provide meaningful and productive reference to the managers that plan festivals.