약선음식의 선택속성이 고객만족 및 충성도에 미치는 영향

The Effect of Selection Attributes of Yaksun Food(Herbal Medicinal Food) on Customer Satisfaction and Loyalty: The Moderating Effect of Perceived Value

In this study, the selection attributes of Yaksun food, customer satisfaction and loyalty was to identify any impact. In addition, Yaksun food choice perceived value, depending on the moderating effect of food affects customer satisfaction through empirical analysis to determine the structural relationship study. Studies conducted by the verification of this hypothesis results are summarized as follows. First, the “customer satisfaction Yaksun food selection attributions will affect the definition of a significant” factor in Yaksun food of selection attributions of sensory price factors, nutritional health define the factors that affect customer satisfaction appeared to be part of the hypothesis is was adopted. Second, the “Customer satisfaction is defined loyalty will affect a significant” as defined in the customer satisfaction is the loyalty shown to affect the adoption of the hypothesis. Third, the “perceived value and Yaksun food selection will regulate the relationship between customer satisfaction” factor in the perceived value of the perceived value of the select attribute factors, sensory price factors, nutritional health and factors regulate the relationship between customer satisfaction.