관광동기가 리조트선택과 만족에 미치는 영향

The Effect of Tourism Motivation on Resort Selection and Satisfaction: Focused on Pull and Push factor

The purpose of this study is to try to make a contribution to provide substantive information for resort management and develop relevant studies by study effects of tourism motivation on the importance of resort selection attributes, also satisfaction with selection attributes and the effects on overall satisfaction due to it. For an analysis, tourism motivation was classified into push and pull factors. And resort selection was measured by classifying it into the importance of resort selection attributes and satisfaction with resort selection attributes. And a regression analysis was carried out to examine the effect relationship between satisfaction with resort selection attributes and overall satisfaction. The analytical result based on the drawn data has found that the push and pull factors of tourism motivation have the effect on the importance of and satisfaction with resort selection attributes and satisfaction with resort selection attributes has the significant effect on overall satisfaction. This implies that tourism motivation is meaningful when selecting resorts and finding satisfaction. And it is the result which means that overall satisfaction is much more appreciated as satisfaction with resort selection attributes is higher.