MICE 개최지경쟁력, 영향, 혜택 및 지지도에 대한 이해관계자의 인식

MICE Destination Competitiveness, Impacts, Benefits, and Support Perceived by MICE Stakeholders: The case of Gyeongju

Collaboration among stakeholders in the MICE industry is an important subject in both industry and academia. This study examines the relationships among competitiveness of Gyeongju as a MICE destination, expected impacts of MICE, perceived benefits, and support by MICE stakeholders. A total of 179 usable data were collected from MICE stakeholders in Gyeongju, including convention center, convention bureau, PCO, local government, hotels, restaurants, travel agencies, tourism-related businesses, and so on. Results of multiple regression analyses showed the positive relationships among MICE competitiveness, impacts, benefits, and support. Additional analyses were executed using t-tests and hierarchical regression analysis. The t-test results showed that there were perceptions gaps among MICE stakeholders regarding MICE competitiveness, impacts, benefits, and support. However, there existed no moderating effects of affection level between MICE competitiveness, impacts, benefits, and support. Implications of the findings and future research were discussed.