여행사의 항공사 선택속성이 여행사 만족과 미래행동에 미치는 영향 연구

A Study on the Effect of Airline Selection Attribute of Travel Agency on the Satisfaction Level and Future Behavior of Travel Agency: around large travel agencies

This study was intended to investigate the importance of selection attribute which is being perceived importantly by travel agencies in terms of selecting airlines after the abolition and reduction in airline sales commission and advent of low-cost airlines through preceding research and literature research, to investigate how satisfaction of tourist agency workers on a specific airline effect the future behavior, and to find ways to develop the win-win relationship between travel agency and airline. As a result, it was identified that travel agencies had great interest in the profit improvement support, and they were satisfied with the airline selection attribute but had to continue relationship with a certain airline. Also, it was verified that airlines need to change the marketing strategy and relationship maintenance according to the travel agency because travel agencies have a wider selection of airlines due to the advent of low-cost airlines, and future research topic was suggested on the selection attribute of large travel agency focusing on the small travel agency.