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학술저널

해외여행목적지별 여행상품의 선택속성과 여행객특성

The Selection Attributes of Travel Product and The Travelers' Characteristics in accordance with Oversea's Travel Destinations

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This study was designed to identify the selection attributes of travel product and the travelers' characteristics in accordance with oversea's travel destinations. A total of 27 selection attributes were identified and 7 travelers' characteristics(gender, age, education, income, occupation, social status, and marage state) used. Oversea's travel destinations were divided into 7 regions(South Pacific, Southeast Asia, Europe, the Americas, Japan, China, and India). By cluster analysis 5 groups were gained, by frequency analysis the travelers' characteristics of each group were identified and by ANOVA each group's selection attributes of travel product were compared with the others'. According to the results of analysis, travel product development strategies for 7 oversea's travel destinations were suggested.

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 설계

Ⅳ. 실증분석

Ⅴ. 결론

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