지역축제와 연계한 지역박람회 스토리텔링 개발 연구

A study on the storytelling of exposition to liaise with local festivals: Focused on the world bamboo Fair Damyang, Korea in 2015

This study is on the storytelling to the world bamboo Fair Damyang, Korea in 2015 to liaise with the bamboo festival in Damyang. Recently, the local exposition with festival style is on the increase as an evolution of local festival. Thus it establishes a concept for the local exposition and draws a concept of the bamboo festival in Damyang and the world bamboo fair Damyang, Korea in 2015 from generative model of signification in the cultural semiotics studied in the humanities. And it is proceeded by the four steps storytelling development process for contents of tourism derived from preceding research. In first step it analyzes a cultural archetype of bamboo, in second step it derives a story of bamboo contents, and the story of bamboo contents is telling on the exposition in third step. In fourth step it suggests a phase to be interactive with visitors. Therefore this study suggests strategy and methodology for the contents development through the storytelling in the exposition.