마리나 베이 샌즈 사례를 통한 MICE 복합리조트에 관한 탐색적 연구

Exploratory Study on the MICE Integrated Resort using the cases of Marina Bay Sands

The latter Singaporean resort has been built with the investment of 5.5 billion dollars form Las Vegas Sands. It is a world class resort complex and has 2,500 rooms and three hotel towers connected at the top, with an infinity swimming pool at 200-meter height. The resort also has top-notch exhibition facilities, theaters and museums. The purpose of this study is to research the concept of MICE Integrated Resort and the case study of Marina Bay Sands in Singapore. This study has following implication. First, the development of Marina Bay Sands in Singapore is based on Economic development by the development of the tourism industry. Second, we should attract foreign investment by casino permits to promote the development of MICE Integrated Resort. Third, it is very important to connect MICE industry and the development of Integrated Resort.