국립공원의 관광지 매력성이 관광객 만족 및 행동의도에 미치는 영향

The Effect of Destination Attractiveness for National Park on Tourist Satisfaction and Behaviour Intention: Using Destination Image as Moderating Variable

This study aims at verifying the effect of destination attractiveness for national park on tourist satisfaction and behaviour intention. It also measures the relationships among destination attractiveness, tourist satisfaction and behavior intention using destination image of functional and psychological perspective as moderating variable. A survey was conducted to tourists of Gyeryong Mountain National Park. Based on hypothesis testing, tourism environments and tourism conditions have significant influence on tourists' satisfaction in terms of destination attractiveness and tourist satisfaction for Gyeryong Mountain National Park. In addition, tourism environment and tourism guide affected revisit intention in terms of destination attractiveness and revisit factors. Meanwhile, tourism guide had significant effect on destination attractiveness and visitor recommendation. Finally, functional and psychological destination image had significant effects on destination attractiveness, satisfaction, revisit, and recommendation.