제주골프장 이용객의 참가 동기와 날씨 중요도 인식 관계 연구

A Study on the Importance of Weather and Golfers' Motives of Participation in Jeju

This study was undertaken to see a difference in the perception of the importance of weather in golfers with different causes of participation around those in Jeju area. Golf resorts need to use weather-specific marketing strategies. To support this, the influence of weather on golfers needs to be verified. It was proved that rain was considered to be the most important weather factor followed by snow, temperature, humidity, and wind. And those using golf resorts just to promote friendship had less priority in the importance of weather than other groups. It was found that those who participate in the golf game to promote friendships had less stress arising from competition or business to become less sensitive to the weather. Therefore, it can be considered to increase the utilization rate of the golf resort by providing diverse benefits to the golfers of friendship-type in low seasons or time with less reservations by weather. In this study, we wanted to see the relationship between the psychological aspects of golfers and the weather which was not discovered in the previous study. It is expected that this can be applied not only to the golf but also to the various outdoor recreational activities.