지역축제 환경단서에 따른 지역사회 애착도가 지역축제 태도와 참여도에 미치는 영향 연구

A Study on the Effect of Residents’ Local Society Attachment according to Local Festival Environmental Clues on Their Local Festival Attitude and Participation: Focusing on the Case of the 2014 Eunpyeong Nuri Festival

The purpose of this study is to propose a developmental plan for‘Eunpyeong Nuri Festival’, one of the typical resident participation-type festivals in autonomous districts in Seoul, by analyzing the effect of residents’ local society attachment by local festival environmental clues on their local festival attitude and participation, especially aiming at. As for research methods, this study extracted variables by reviewing literature and previous studies, and through a survey, this study conducted random convenient sampling from Eunpyeong-gu residents participating in the 2014 Eunpyeong Nuri Festival. This study found out that residents’local society attachment by environment clues has significantly positive effect on their local festival attitude and participation, and proposed to establish a culture foundation for a constant development of this festival. As for the limitations of this study, the quantity of samples was rather little, and since there were more samples of participants than those of visitors in this study, further studies should take only visitors for samples, or carry out a research assignment to compare participants with visitors.