The purpose of this study is empirically verified the influence of leadership of travel agent manager on personal initiative and organizational commitment, moderating of self-efficacy. The subjects of this study were selected travel agencies located in Seoul. The respondents were limited to the employees who have worked at their current travel agency. Regarding the questionnaire sheets for empirical research, resercher distributed a total of 200 sheets from July 14 to 28, 2014. The number of collected sheets was 198 in total, from which 3 ineffective sheets were excluded. Total 195 sheets were used for an empirical analysis with SPSS program version 18.0. The results are as follow. The results showed that transactional leadership and servant leadership had positive influence on personal initiative. Thus, it is found out that personal initiative was exerting a significant positive impact on the organizational commitment. There was no moderating effect of self-efficacy however, it is possible moderating effect of self-efficacy will be influenced an incremental impact such a leadership on personal initiative and organizational commitment.
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구설계 및 조사방법
Ⅳ. 실증분석
Ⅴ. 결론
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