호텔 레스토랑 종사자들의 심리적 임파워먼트가 직업존중감과 고객지향성에 미치는 영향

The Effects of Psychological Empowerment on Job Esteem and Customer Orientation of Hotel Restaurant Employees

The concept of psychological empowerment is becoming important in service area, especially food service industry. The purpose of this study identifies the effect of job esteem and customer orientation on hotel restaurant employees’ psychological empowerment. The survey administered 270 samples over 3 months through paper-pencil methods of data collection. Then we conducted the reliability and validity of these factors and confirmed the hypothesis with path analysis. The results of this study are as follows: First, hotel restaurant employee’s psychological empowerment has a significant positive effect on job esteem by significance, self-determination, impact. Second, psychological empowerment factors such as significance, competence, self-determination, impact have meaningful influences on customer orientation. Third, job esteem has a strong effect on employee’s customer orientation. Finally, psychological empowerment has a direct influence on customer orientation and through the mediation of job esteem has an indirect influence on customer orientation. Therefore, hotel restaurant is required to provide psychological empowerment for improving employees’ job esteem and customer orientation.