AHP를 활용한 여행사윤리경영지표 연구

A Study on Ethical Management Evaluation Index for a Travel Agency by Using AHP

This study attempts to suggest questionnaires and scales for measurement of a travel agency based on Ethical Management Evaluation Index (EMEI) which is advanced from the review of existing research and verify the EMEI by having experts review the validity of the proposed business ethics evaluation index of a travel agency. In order to attain the goal of the study, developing EMEI of a travel agency, the study conducted survey research with experts and an empirical analysis by using the AHP. The analysis results shows that the most important index for Ethical Management of a travel agency was a customer index, evaluating customer protection and satisfaction and service quality. It was also indicated that CEO’s volition concerning Ethical Management and the welfare of employees and an investment to human resources was the most important factor in the detailed evaluation index. The focal point of this study is limited to experts in sampling as the subject, which couldn’t illustrate practical opinions of a travel agency. Moreover, there are a variety of evaluation indexes which is theoretical.