농촌관광마을과 여행사의 협력방안에 관한 탐색적 연구

An exploratory study on method for cooperation between Rural Tourism Villages and Travel Agency: The Case of a Rural Tourism Experiential Product

The aim of this study to indicate the plan of the cooperation between rural tourism village and travel agency through the comparative analysis of their own homepage and the actual condition. To fulfill this purpose, 12 travel agency products that included rural tourism villages in their schedule had been selected as the experimental group and their schedule page and homepage of corresponding villages were analyzed. The finding of the study were observed during examination, improvement of region's preparations to receive understanding on travel agency and their products active marketing efforts and finding of method to participate in travel product development process had been suggested as tasks for villages and excavation and analysis of tourism resources in villages development of products according to the market, selling of travel products, offering of travel information and promotion were suggested as tasks for travel agency.