DINETOP5SCAPE을 이용한 식공간연출에 대한 고객 감정반응 및 재방문의도

Revisit intentions & emotional responses of customer for Dining Atmosphere display using DINETOP5SCAPE in the Korean Upscale Restaurant

This study researched propriety of questions about a measuring tool, and designed a study model which applied emotional responses and intentions of revisit for ‘DINETOP5SCAPE’ which is named a measuring tool for dining atmosphere display in Korean upscale restaurants, and then utilized it to an empirical analysis by means of on-line questionnaires for 250 general people. According to statistical analyses, Users' satisfaction for ‘DINETOP5SCAPE’scale needed to be increased, focusing on external service and visual factors. In the emotional aspect of pleasure, satisfaction for auditory factors needed to be increased, and in the cognitive and emotional response, satisfaction for ‘Table TOP5’ factors needed to be raised. This research expects to provide the Korean restaurant industry useful marketing information improving Dining atmosphere display.