농어촌체험관광에 영향을 미치는 관광클러스트와 관광네트워크에 대한 연구

The Study of Tour Cluster and Network`s Effects on Local Experience Tour

This study attempted to investigate the locational competitiveness of a tour cluster in the respect of intangible scope as well as in the tangible scope so that it might seek out a plan to establish a cluster linking farming and fishing village tours. The results of the study are as follows: Firstly, the perception of the element condition and the demand condition was found higher than that of the competition condition and the support condition. Secondly, out of the detailed conditions for a tour cluster, the demand condition and the support condition were found to have influence on the tour competitiveness. Thirdly, out of the tour network factors, communication was found to have influence on the tour competitiveness. Fourthly, it was found that when the support condition had influence on the tour competitiveness, the tour network was playing a role as a medium, and while the demand condition had influence on the tour competitiveness, the tour network communication was playing a role as a medium.