해외여행자의 여행동기와 태도 유형연구

A study on the motivation and attitudinal factors of overseas travelers: Approach to Q-Methodology

The purpose of the study is to find out subjective characteristics of overseas travelers according to their travel factors, and to sort the factors out by systemizing and specifying overseas travelers’ travel factors from their behaviors based on travel motivations and attitudes. Of the basis of this sort out, this study tries to examine the motivation and attitudinal factors of overseas travelers using Q-methodology. The Q-methodology was adapted to identify the factors composing of the belief, values, attitudes, ideas. Total of 33 Q-sample(statements) were sorted by 32 P-sample. The Quanl program finally produced 3 factors that were interpreted and named as follows: The Travel as Cultural Experience; The Travel as Status Conferral; and The Travel as Purposive Activity. These three factors have their own unique characteristics, and it newly turned out that traveling abroad, which used to be recognized as a play, is getting recognized as a part of work. It is noteworthy that traveling abroad, which used to be recognized as a play, is not a play any more. It is getting recognized as a part of work. Thus, this study delves into overseas travel with different point of view. This study is of significance in that it tries to grasp subjectivity of overseas travelers based on their factors in terms of travel motivations and attitudes, and provides the subjective frame on travelers' motivations and attitudes for overseas travel.