장소마케팅을 통한 서울시 도시관광 진흥방안

A Study of Factors Influencing the Operation of the Travel Agency Services

Seoul, the capital city of South Korea, is the main port of call of foreign tourists who visit the country and the country's largest city with a large number of tourist attractions. The world's famous cities offer city-specific tourist attractions by harmonious combination of their unique scenery, historical environments, traditions, cultures, and urban atmospheres, and with such tourist attractions they attract more foreign tourists and generate foreign tourism revenues. Seoul has mapped out a tourism promotion strategy with the goal of attracting 12 million tourists in 2010. Based on the strategy, it has already started to renovate its downtown tourist attractions and is working on an economic-cultural city marketing project in an effort to promote the brand value of Seoul. The purpose of this study is to propose a way of promoting the city tourism of Seoul through place marketing. In doing so, the study conducts a theoretical review of place marketing and discusses the current status of the city's tourism to find existing and possible problems.