메가이벤트(Mega-Event)의 성공적인 개최를 위한 지역주민의 참여행동과 영향요인에 관한 연구

Determinants of Residents' Participation Behavior for the Success of Mega-Event: The Case of IAAF World Championships Daegu 2011

The purpose of this study is to investigate the residents' participation behavior which is an important factor of the success of mega-event. As the determinants of residents' participation behavior in mega-event, residents' general characteristics as well as the perception of effects of mega-event were tested in this study. The data for the study were collected from residents in Daegu, which will be held IAAF International Championships in 2011. From the results of the study, two types of participation behavior in Mega-event were classified: participation in preparation process and participation during the event. Regarding resident's general characteristics, resident's interest in athletic sports affect both types of participation behavior in mega-event. The study also reveals that residents' perception of positive economic, social, cultural impacts of the event affect both types of participation behavior. Residents' perception of negative environment impact also affect their participation behavior. The results of the study implies that it is necessary for the residents to perceive the positive effects of mega-event. It helps for residents to participate in the event by themselves which is an importance factors of successful mega-event.