크루즈 관광의 기항지 관광활동에 관한 연구

A Study of Tourist Activities in Shore Excursion of Cruise Tourism: Focused on Chinese Visitor

Cruise tourism is now recognized as the one of the fastest growing sectors of the international tourism market. While there have been studies of tour visitor with cruise tourism, the issues of the tourism activities in a port of call have received scant attention. This paper examines tourist activities in shore excursion of cruise tour such as a joining Jeju tour. Data was collected in Jeju port national passenger terminal on September, 2009. The total of 515 respondents participated in this survey. The findings deriving from this research are followed: 1) chinese visitor have difference between expectation activities and tourism activities in joining Jeju tour, and 2) indicate that tourism activities and perceived value have effects of related to the tourist satisfaction, 3) indicate that tourist satisfaction have positive effects of the behavioral intention as revisit. The findings of this study have implications for the management of global cruise tourism.