농촌관광 지원요소가 농촌관광개발과 농촌관광사업 성과에 미치는 영향

A Study on the Effect of Support Factors on the Development and Business Performance in Green Tourism

The purpose of this study is to investigate the effect of support factors in green tourism on the development and business performance of green tourism, then suggesting the implications as an alternative management methodology for growing of the green tourism in Korea. The survey was done to businessmen of green tourism, or villagers participating in those businesses as the population of this survey. The sampling population includes those who were engaged in agricultural traditional theme village and green agricultural village projects. The survey conducted for about two months from January 5 to March 8, 2010, which included mail survey, telephone interviews, face-to-face interviews, and e-mail. The questionnaires were self-completion ones. Total of questionnaires was 300, while 253 were collected and 227 were usable and 26 excluded. The data was analyzed by SPSS/WIN Ver.17.0. The following results were obtained. First, humanware support factor effected on the support system which is the factor of the development of green tourism. Second, software and humanware support factors effected on the business support of the development of green tourism. Third, hardware and humanware support systems effected on human support that is in the development of green tourism. Finally, all factors of the development of green tourism effected on the business performance in green tourism. Directions for further research on green tourism are offered. Managerial implications stemming from the empirical findings about this study are also discussed.