퍼지모형을 이용한 경주⋅안동 문화관광 성과 비교 연구

Comparative Study On the Cultural Tourism Outcomes of Gyeong-Ju⋅An-Dong Using Fuzzy Model

The convention industry, a very high economic value-added industry, is an environment-friendly field of the tourism industry and is recognized as having high potential for further gaining its importance in the future. This study analyzes and examines on the cultural tourism Outcomes of Gyeong-Ju⋅An-Dong. And discovering problem of system from evaluation, there is ultimate purpose though wish to contribute in development of cultural tourism of Gyeong-Ju⋅An-Dong. Therefore, the purpose of this study is as following. First, I wish to find key performance indicators to display cultural tourism of Gyeong-Ju⋅An-Dong in financial performance measurement and non-financial performance measurement. Second, decide key performance indicators' importance to use AHP method. Third, develop model that can estimate cultural tourism of Gyeong-Ju⋅An-Dong's competitive power through Fuzzy Set Theory. Fourth, do empirical analysis about cultural tourism of Gyeong-Ju⋅An-Dong through developed model.