동기와 경험이 만족 및 재방문의도에 미치는 영향

Effects of Motivation and Experience on Satisfaction and Repeat Visitation Intention: The case of Baekje Cultural Land

The purpose of this study was to examine the relationships among intrinsic motivation, tourism experiences, tourists' satisfaction, and repeat visitation intention before, during, after the visit at Baekje Cultural Land(BCL). Results of this study support a direct relationship between intrinsic motivation and tourism experiences(improvement and social interactions). This study also found a positive relationship between tourism experiences(the get-away feeling) and tourists' satisfaction. Additionally, a strong, direct relationship between tourists' satisfaction and repeat visitation intention was found in this study. These results provide an important contribution in a sense that intrinsic motivation may have various direct effects on repeat visitation intention through tourism experiences and tourists' satisfaction. Future research is a necessary to understand the relationships among motivation, experience, satisfaction, and repeat visitation intention from qualitative perspectives. The relationships should also be explored by other subjects such as older adults tourists and international travelers.