호텔 종사원 직업선택 동기의 중요도-만족도(IPA)에 의한 추천의도 연구

A Study on the Influence of Hotel Employees Occupational Choice Motivation Through the Application of IPA on Hotel Recommend Intentions.

The major variable and motivation in the selection of works for employees having engaged in the hotel is the priority variable that can have influence on customer satisfaction,so related businesses should perceive the importance for motivation of job selection of employees and it is necessary to find out variable of influence through actual method study. On the other hand, the study for the motivation of job selection of workers engaging in current hotel business and tourism industry is very restrictive. Therefore providing basic data is higher meaningful in an academic aspect not dealing with the subject related to this study until now, by finding out between importance and difference for motivation of job selection. As the result of this study, hypothesis I turns out to be a difference in the motivation of the job selection of the hotel workers, recommendation purpose and whole satisfaction of sex, the demographic trait, age, seniority, position, academic background,monthly income, company level and major. Hypothesis II shows the positive number in all measurement variable for importance and satisfaction of motivation for job selection of the hotel workers with the result analyzing IPA and there is low satisfaction in the job selection of hotel workers, while they are engaged in the hotel currently because the factor that they think importantly before entering into this hotel is changed after into. Hypothesis III shows the most important factor in the satisfaction and recommendation purpose is respect and self-realization in the satisfaction and working environment in the recommendation purpose as a result of analyzing influence relations for hotel workers,motivation and recommendation purpose of the job selection and whole satisfaction.