도시관광 행동유형에 따른 도시이미지가 방문만족 및 행동의도에 미치는 영향

A Study on the Effects of urban tourism Behavior patten on urban image influence upon Visit satisfaction and Behavioral intention

The purpose of this study is to investigate the impact of urban tourism Behavior patten on urban image influence upon Visit satisfaction and Behavioral intention. There are 3 hypotheses based on urban tourism reviews. Then we tested the data from questionnaires using SPSS 17.0. The data were collected from September to November. First, it is higher urban imagination of business-travelers who visited Incheon than Seoul . Second, vacation travelers who visited in Incheon are also higher than Seoul. Third, four facts out of six as cognitive facts of urban image influenced on visit satisfaction. Last, visit satisfaction influenced on behavioral intention. The result of this study on impact of urban tourism Behavior patten on urban image influence upon Visit satisfaction and Behavioral intention show that there is a purpose to know a realistic character and to become a big power of tourism nation in the world.