도시관광 외래관광객의 언어권에 따른 정서적 이미지가 방문만족 및 재방문의도에 미치는 영향

Impact of affective image by urban tourism foreign tourists' country on visit satisfaction and revisit intention.

The purpose of this study is to investigate the impact of affective image by urban tourism foreign tourists' country on visit satisfaction and revisit intention. There are 3 hypotheses based on urban tourism reviews. Then we tested the data from questionnaires using SPSS 18.0. the data were collected for a month from March 31 to April 30. First, according to analysed result, Chinese-speaking country's urban tourists is higher the affective image of urban tourists visiting Seoul about 2 facts which are uniqueness and amenity than English-speaking country. Second, three out of four as affective facts of urban image influenced on visit satisfaction. Last, visit satisfaction influenced on revisit intention. As the result of this study, we will attract English-speaking country's tourists with better tourism products. And if Seoul makes use of public relations of traditional image to foreign tourists because traditionality didn't influence on foreign tourists, They will feel higher visit satisfaction levels in visiting urban. For this reason, Seoul will have to try to show the indigenous culture of Korea.