延边地区农民旅游市场开发制约因素研究

Analysis on the Factors Limiting Farmer Tourist in Yanbian area

By making use of questionnaire and Literature material, based on three aspects-the farmer themselves, travel agency, tourism products, the thesis analyses the factors limiting Farmer Tourist , this research shows that financial capacity, spare time and travel motivation are the main limiting factors for limiting exploitation farmer tourist. In addition, the psychological inconformity between travel agency and farmer tourist and tourism products can not meeting the actual demand of tourists also hinder the exploitationoffarmer tourist market. According to above results and “4ps”marketing theory, strategies could be are laid down for the further exploitation of Yanbian farmer tourist market.