IPA를 활용한 수학여행 선택속성에 관한 연구

A Study on the Evaluation of the Selection Attributes Educational Tourism Using IPA: Focusing on the Difference between Male and Female student

This study aims to examine how the importance and satisfaction of educational tourism selection attributes which high school students regard importantly differ by sex using IPA. According to the analysis result, as the educational tourism selection attributes, this study has drawn five factors: accommodations, programs, operational methods, novelty, and educational effects. Both male and female students generally recognize that regarding the educational tourism, novelty and accommodations are the crucial selection attributes. About the satisfaction with this, it was high in novelty in general whereas it was low in accommodations. According to this result, it can be said that novelty is the selection attribute to be maintained continually, and accommodations are the selection attribute that requires the effort of concentration. What should be noticed here in this paper is that students d not recognize educational effects very importantly. To improve this, schools should make special efforts for the educational tourism product composition.