호텔 뷔페 레스토랑의 선택속성이 소비감정 및 행동의도에 미치는 영향 연구

The Study about the Effect of Selection Property for Hotel Buffet Restaurant on Consumption Emotion and Behavioral Intention: Focusing on Premium Grade 1 Hotels

The purpose of this study is to define the effect of selection property for hotel buffet restaurant on consumption emotion and behavioral intention and the effect of consumption emotion on behavioral intention. For this, we analyzed empirically by establishing hypothesis. Accordingly, subjecting on customers who used buffet restaurants in 8 premium hotels, we explained about the study and requested their cooperation. Then, we empirically analyzed 288 copies of questionnaires as effective samples via self-administration which respondents writes the responses by themselves. As a result of analysis of factors to selection property for hotel buffet restaurant through pre-analysis for verifying hypothesis, foods, reputations, prices, interior atmospheres, experiences of employees, cleanness, convenience, and parking lot are extracted. Also, consumption emotion is divided into pleasure emotion and excited emotion. Finally, as a behavioral intention, favorable word of mouth, satisfaction, re-use, and recommendation are extracted. Hypothesis verification indicates that four extracted selection properties effect a significant influence on consumption emotion and behavioral intention and consumption emotion influences on behavioral intention. We also suggested the implications that the sharing of recognition to emotional access should be made for desires to consumption emotion of consumers and their pursuing values and stable company profits should be pursued by securing loyal customers with behavioral intention depending on expectation emotion of consumers.