생태관광만족이 환경학습에 미치는 영향 연구

Impact of ecotourism satisfaction on tourist’s environmental learning

Ecotourism that provide opportunities for direct contact with the nature are well suited to deliver a strong and positive educational message to their visitors, and considered as an ideal method of enhancing visitor's environmental learning. So this study explored the definition of environmental learning and analyzed environmental learning impact of ecotourism satisfaction. And investigated visitors' entering attributes (environmental awareness, motivation of tourists), tested those effect on ecotourism satisfaction. The analysis results were as follow: First, environmental pollution factor of tourist's environmental awareness has positive and nature conservation factor has negative influence on ecotourism satisfaction. Second, socializing, learn/enjoy factor of motivation have an effect on ecotourism satisfaction, and rest/escape, self-fulfillment factor have no effect. Third, ecotourism satisfaction has significant effect on tourist's environmental learning.