중ᆞ일 관광객의 의료관광동기가 관광객의 소비행동 및 만족에 미치는 영향

The effect of Chinese and Japanese medical tourism motivations on tourists' consumption behavior and satisfaction

This research analyzes demographic characteristics of medical tourists' from China and Japan and the differences of medical tourism motivations and consumption behavior between the Chinese and the Japanese, and then explores the effect of medical tourism motivations on medical tourism consumption behavior. The data analysis of the 212 final valid cases questionnaire survey among Chinese and Japanese visitors in April. 2012 for the purpose of health care, vacation and rest in order to establish an actual proof led to this following conclusion. First, the motivation of health recovery leads the list of medical tourism motivations, medial expenses and service comes second on the list, and medical tourism experiences comes next. Second, in relation between medical tourism motivations and consumption behavior, medical tourism motivations have a significant effect on emotional immersion and time input, and in relation to financial input much is spent on medical expenses, service and health recovery, in relation to purchase intention health recovery motivations have much influence.