상세검색
최근 검색어 전체 삭제
다국어입력
즐겨찾기0
학술저널

가치자산과 고객충성도의 관계에서 관계자산의 매개효과

The Mediating Effects of Relationship equity on the Relationship between Value Equity and Customer Loyalty

  • 11
커버이미지 없음

This study aims to investigate the effects of value equity on relationship equity and customer loyalty in the hotel industry. To achieve this purpose, questionnaire was developed based on previous studies and data were collected by customers in the hotel industry. Then the data and hypotheses were examined using SPSS12.0. The result of this study shows that value equity has a direct effect on the relationship equity and customer loyalty. And it has been found that the relationship equity has a mediating effect between value equity and customer loyalty. These findings suggested fundamental data for hotel's relationship marketing strategy to attract customers. The contribution and limitations of this research were discussed and the future possible researches were mentioned.

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구조사 설계

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

(0)

(0)

로딩중